Founded by award-winning designer Zoe Mellor in 1998, Toby Tiger is family-run, ethical and independent. Our sustainable and GOTS-certified clothes are instantly recognisable from the bright rainbow colour palette, fun and friendly appliques and timeless designs that have been getting a big thumbs up from babies, kids and parents for over 24 years.
From baby bodies, dribble bibs and knot hats to sleepsuits, dungarees and party dresses, every design is mindful of practicality and comfort. Whether it’s colourful easy poppers, adjustable shoulder straps or super soft reversible fabric, they’ll keep little ones happy and be your go-to outfits again and again.
Our organic clothes are instantly recognisable: whether it’s our signature stripes or soft, fun character appliques that tell a story for curious little imaginations, they’re bound to raise a smile on faces of kids and grown-ups everywhere.
Shopping with Toby Tiger means you’re supporting ethical working and doing your bit to protect the planet – whilst letting kids be kids in super fun, vibrant clothing.
So what’s all the fuss about organic cotton?
Put simply; it’s better for our kids, our workers and our planet – and here’s why:
It’s naturally soft. There’s a reason why organic cotton is so soft. It waves goodbye to all the harsh chemicals and dyes used to process bog-standard cotton, breaking down fibres and damaging the fabric.
Safe and sound. Organic cotton producers and clothes manufacturers aren’t exposed to harsh chemicals and dyes, making it far safer for them (phew!) – plus, it’s miles better for the environment. Only natural pest control methods are used, which helps to keep the soil fertile, water clean and our air unpolluted.
It’s super kind to skin. Organic cotton is lovely and super soft on even the most delicate skin, thanks to the ban on nasty chemicals. That means it’s perfect for babies and kids – and less likely to trigger allergies and skin conditions like eczema.
You can love your clothes for longer. Because organic garments haven’t been messed about with like regular clothes, they’ll last much longer and wash well – even at 30 degrees – so they can be worn repeatedly. Then, pass it on to friends or down for generations when your little one goes up a size!
We go the extra organic mile.