About Us
Creating workplace cultures that drive performance today, and grow generations of equals tomorrow.
not only pink and blue exists to challenge traditional stereotypes in the boardroom and beyond.
Clare is CEO and Founder of not only pink and blue working to create equality in business, at home, and in education, not only for us but for future generations as well.
not only pink and blue enables organisations uncover and change the hidden beliefs that start in the playground and live in our workplaces, in order to shape culture, unlock talent, engagement, and retention.
We go beyond policy to tackle the root causes of gender bias, so your culture, people, and performance can thrive.
Because the biggest barriers to equality at work aren’t policies, they’re the beliefs we’ve been carrying since childhood.
Enabling leaders to spot the invisible patterns shaping their culture, and turning them into drivers of performance and equity.
Real change starts beneath the surface. We work to uncover the beliefs driving behaviour, culture, and results.
Clare previously worked in marketing and advertising for 20 years leading agency teams at TBWA and as Managing Partner at M&C Saatchi, before going on to head up Global Customer Experience at Virgin Group.
Now as Founder of notonlypinkandblue.com she delivers talks about the long-lasting effects of stereotypes and works with leaders from multiple fields to map and promote the benefits of a world that does not stereotype.
not only pink and blue has been featured in multiple media outlets including BBC, Independent and Business Matters amongst others. We have also been recognised by Theo Paphitis, winning his Small Business Sunday award.
Our plan
Stereotyping starts from birth. Blue baby clothes for a boy, pink for a girl.
These stereotypes inadvertently move from childhood to adulthood and in to our workplaces.
Change starts with educating businesses on how to create inclusive cultures that do not depend on stereotypes to decide who gets promoted, who stays, and who succeeds.
That includes creating work cultures that understand how learned bias can impact their process, their communication, and the way they support their employees. With awareness we can create cultures where employees and businsses can thrive.
If we can achieve that goal, the next generations will be happier, healthier and free to express their individuality.
How it all started
A passion for equality and fairness is what drives me.
At 13 years old I was frustrated at the uniform policy of box-pleat-below-the-knee skirts for girls which were completely impractical; so I petitioned the Headmaster to change the uniform policy so that girls could wear trousers. He listened and the uniform policy was changed.
My passion for equality and fairness started right there and continued throughout my career.
Fast forward 20 years. When I was shopping for baby clothes, I realised just how stark the pink/blue divide still was. Through extensive research, I found that stereotypes often have a limiting effect on children’s aspirations, confidence and mental well-being.
I was determined to change the status quo and challenge the idea that certain colours, toys and activities were ‘for boys’ or ‘for girls’. And it needs to happen from birth right the way through to the workplace.
Having my own children made me even more determined to make change. But this isn’t just for my children, it’s for all children, for our communities and for society as a whole.
Working with brands, organisations and parents who feel just as passionately about making change inspires me every day.
