Curated Content

We get to know all of our Partners, meeting each of them to understand their brand so that we can curate the best products that every parent/carer would want their children to have.

Easy to Use

Our Partner portal is easy to use so that you can efficiently upload products, manage stock, advise on delivery times, and be notified of orders that have been placed.


Our Partners become part of a community because we know that being able to connect with other like-minded businesses is helpful.

Please fill out our Partner application form and we’ll be in contact with you soon.

What else do we do for our Partners?

We have helpful guides on the best way to take photos to showcase your products, and how to upload and tag your products so they come up in our search results.

We conduct regular photo shoots of groups of products to put on our site, and we promote your products through PR, social media, marketing, industry events, and other advertising.

A unique community

We understand that being a small business can be hard. We want to give you some extra support with our closed Facebook community group where you can connect with other Partners to discuss thoughts and ideas, and who can support you on your selling journey. After all, we’re all in this together!

I want to become a Partner – what do I need to do next?

We ask every potential Partner some key questions because we care about the world, our children and our customers. We want to make sure that our Partners and products reflect our values, so together we can create a world that is bursting with opportunities for all of our children, not setting limitations.

(On a side note, we know that a lot of you are small businesses and sometimes life can get in the way, so the option is there to pause your shop if you need some time out.)

Please fill out our Partner registration form and we’ll be in contact with you soon.

We’ll let you know when we have new things to tell you

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