We produce high quality, design-led t-shirts that children love wearing. We create bold designs for kids, and from day 1 decided not to separate our range into boy/girl categories.
We like t-shirts. We also like great design, beautiful illustration and colourful prints, and we especially like supporting the independent designers, makers and artists who create these wonderful things.
The idea for Mimi and Will came about in 2012 when we tried to get a screen-printed t-shirt from an illustrator friend of ours in a kids’ size. We discovered there weren’t any, because the of financial outlay involved in getting the shirts printed across the wide range of children’s sizes. We thought about this and started to hatch a plan whereby we could combine our love of design, supporting designer-makers and lovely t-shirts, and Mimi and Will was born in 2013.
We want our t-shirts to be worn, loved, handed-on and worn and loved again. They are high-quality and responsibly made; all our shirts are ethically sourced, made from organic cotton where possible, and are screen-printed here in the United Kingdom using eco-friendly dyes.
We also offer UK-made basic t-shirts and baby clothes in a range of colours for you to co-ordinate, embellish, print, embroider, tie-dye or customise with iron-on patches or designs. You can find these at www.mimiandwillstudio.etsy.com