Author: admin

Last minute Christmas present shopping

It happens to all of us, we think we will be organised but then it’s suddenly a week until Christmas and time is running out. Some fabulous companies have done some brilliant gift guides so here is our summary of the ones to check-out: Looking for something for someone who likes Space, Football or STEM? … read more

Child standing on wall in black super hero cape

Boys are brilliant and girls are indecisive, right?

Parent 1: “It takes ages to leave because Johnny has to match the colour of his socks to his jumper, it makes mornings so difficult”. Conversation moves on. Five minutes later …. Parent 2: “Susie changed her dress three times before we left the house, nightmare!” Parent 1: “It’s so funny how girls care so … read more

Stereotyping in adverts is harmful for all

The ASA and CAP have banned stereotyping in ads*. Brands cannot for example, show a family scene with everyone else creating the mess where the woman has sole responsibility for tidying up. They also cannot create an ‘ad that suggests an activity is inappropriate for a girl because it is stereotypically associated with boys or … read more

‘What are you playing at?’

“Mummy, boys can’t play with dolls”. “Daddy, girls don’t play football”. How many of us parents have heard this from our children when they come home from play school, nursery or school? How do you discuss with your children? Do you encourage them to understand that they can play with dolls if they are a … read more

Girls toys, boys toys

Children can grow up to be whatever they want to be. Girls and boys should play together. Socialise, run, climb, scoot, ride bikes. Why wouldn’t they? Sadly it is hard to find depictions on toy boxes, in catalogues or toy adverts that show girls and boys playing together no matter the toy that is inside. … read more

Empowering brands, empowering children

Clothes can be incredibly powerful. They can make people look at you differently, they can make you feel different and of course they can reflect your mood as well as your aspirations. And there are times when clothes can make a statement that challenges others and brings a smile to the face of those who … read more

‘Boys will be boys’, is it harmless?

There is a very public conversation happening at the moment in the media about women. Equal pay, equal rights and equal lives. Women should be able to have the same opportunities a man has, boys and girls should be aware that either can be anything they want – from a firefighter or astronaut to a … read more

Can we move on from the debate about school uniforms?

Why oh why do we keep having conversations about school uniforms? I am confused why there is such an issue about this, a uniform is a uniform surely? Back in the day my friend Emma and I petitioned the Head Master of our secondary school to allow the girls to wear grey trousers. At the … read more

They’ve done it again

Our friends at From babies with Love have produced another fantastic collection and won more awards. I love the ethical approach they have for their baby clothes and collections as well as their designs. They are baby friendly and really well made with that little bit of fun that, your little ones might be too … read more

International Women’s (and girls and babies) Day

It always strikes me on days like this that we need to be talking about the future women in our lives. The women who aren’t women yet. The ones who we want the world will be different for. The ones who are nowhere near being women yet but are babies, toddlers, girls and early teens. … read more