Day: 3 October 2019

Child standing on wall in black super hero cape

Boys are brilliant and girls are indecisive, right?

Parent 1: “It takes ages to leave because Johnny has to match the colour of his socks to his jumper, it makes mornings so difficult”. Conversation moves on. Five minutes later …. Parent 2: “Susie changed her dress three times before we left the house, nightmare!” Parent 1: “It’s so funny how girls care so … read more

Stereotyping in adverts is harmful for all

The ASA and CAP have banned stereotyping in ads*. Brands cannot for example, show a family scene with everyone else creating the mess where the woman has sole responsibility for tidying up. They also cannot create an ‘ad that suggests an activity is inappropriate for a girl because it is stereotypically associated with boys or … read more